The Sign Show opened with Rosen's "BLURRED" to declare the project's overall engagement with how Missouri billboard messages reflect "red" versus "blue" issue conflicts. The artwork's political content was more general in its initial location on the project's main board. 

In its second “satellite” location, in Warrenton, a more pointed critique emerged with its position in front of a patriotic-themed advertisement for Monsanto featuring the stripes of the American flag transforming into field furrows. Connecting this new site with its initial location at the edge of a family farm in Hatton, "BLURRED" evoked a subtle commentary on small-scale versus corporate agriculture and the relative "American-ness" of each.

 

Video of billboard installation

Artist's Website: http://www.kayrosen.com